Who is responsible for the rise in social media, the younger or older generation?


There are many social media networks that are being used daily such as Facebook, Twitter, and LinkedIn. The users that are connected to these networks have a very diverse age range from 11 to up to 65+ years. What is interesting about these users is that they all interact differently on their social networks. Those who are dominating the online world range from ages 35-44 by being 25% of the whole participation on social media (Solis, 2010, par. 5). This statistic is surprising to me, I would think the younger generation is more involved in social media due to still being involved in school and having more free time than those involved in the workforce. Teenagers are known for always being on their phone and connected to the online world.

There is a huge age range of users who are part of YouTube and Facebook, they include the younger and older generation.  Although, there is not much of a range for the users on Twitter, most of the younger generation is found to be connected using this site. (Howell, 2012, p.4). I feel that the younger generation tends to be more professional on Facebook rather than on Twitter because of this. Being that there is many young people involved in social media it is important to make sure that there is guidance in what is displayed on their social media pages. All information that is displayed online is free for any of the public to see, whether a user wants it to be or not. Parents are responsible for helping their children know what is appropriate on social media.

The younger generation is very involved in technology, mostly social media. Most teenagers own a cellphone which can easily connect them to their online websites. It is easy for anyone to look up whatever information they are trying to find out simply by looking it up online. “..56% of kids 8-12 own a cell phone with web access, chances are they’re texting, Snapchatting, Instagramming and posting to Facebook” (Friedman, 2013, par. 7). Nancy Friendman discusses how important it is for parents to teach their children that everything that they post on the internet is going to be seen by the public sooner or later. Parents need to look out for children, whether it be their own or others. “But if you see something..say something” this is relevant to something in real life and something online (Friedman, 2013, par. 12). In this point of view, the older generation is in control of social media by teaching and guiding the younger generation on what should be posted online.

There is a huge group of people who are involved in social media on a daily basis. These articles caught my attention and changed my idea on who is actually responsible for the major changes on social media. Before reading these articles, I believed that the younger generation had a huge impact on social media, which may be true, but the older generation is most commonly being found on social media. I think that the reason why ages 35-44 years old are dominating the online world is because they are trying to keep up with friends and family that they may not be able to communicate with as much due to being involved in work and everyday life. It is also very common for the older generation to use social media to check up on their children and make sure that what they are posting is appropriate. Lastly, the older generation may use social media to keep up with relatives and friends who live all over the country.  I believe that the older generation is controlling most of social media by getting involved and guiding the younger generation.

Who do you think is responsible for social medias major impact on the publics everyday life?



Howell, K. (2012). Share This: The Social Media Handbook For PR Professionals. United Kingdom: John Wiley & Sons Ltd.

4 thoughts on “Who is responsible for the rise in social media, the younger or older generation?

  1. That’s interesting, I never would have thought that the older generation has more of an effect on social media, but it makes sense. Many of them are professionals who probably have to use it for their job as well as for personal reasons, as you suggested, such as keeping in touch with family.

    • When I talked to my mom about this, she disagreed and believed that the younger generation had more of an impact because they are much more familiar with it. I think that the older generation is using it more just to connect with people they do not ordinarily get to see, most young people have more free time so they can go and visit their friends and family more often.

  2. I was also surprised of the age range that dominates as social media users. However the more I thought about it, the more it made sense. Although Facebook is still a very relevant social media source it is kind of going out of fashion for people in our age group. However many people in the 35-44 age range are just getting into Facebook and reconnecting with friends that they might not normally get to see.

  3. This was definitely a surprising and interesting read. I would assume that more teenagers and young adults would dominate social media but apparently that’s not the case. Finding this out was really unexpected given all we hear about how much teenagers are always connected online either by computer, tablet, or phone. But it also makes sense in a way because I think of the professional level of social media. Nowadays in order to network you need to connected via the interweb whether it’s faceboo, twitter, linkedin or some other kind of social media/social networking. So if you look at it from a business/professional standpoint perhaps this makes a bit more sense.

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